Hypothesis: retail chains that produce their own clothes inflate their catalogs with lesser quality clothes before the holiday season and specifically mark down the clothes causing the consumer to think they are getting a good deal.

Ex. Each year Vineyard Vines does a 20-30% off holiday sale (to clear out last year’s inventory). As part of the sale are always items that seem to have never been in their catalog until that sale (and definitely never offered at the non-discount price).


@jplock to test this theory, I could build a script to crawl their catalogs and capture the date and current price. Leading up the holiday, if the number of items never before seen goes up, that would indicate that they are indeed adding discount only items to just attract buyers with lower quality clothes.

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plock.net part deux